Location Strategy and Analysis - HAN DIGITAL

Posted on Jun 2, 2020     251 Views        

Identifying a business location is one of the most important decisions any company makes to set up new facility or further expansion. From large IT services companies, Global in-house centers, BPO players, Engineering services companies, R&D/Innovation centers and to a technology startups required prominent locations to succeed in their business goals.

We, HAN Digital helping customers with location strategy through systematic approach by providing insightful market trends, growth and investment opportunities, market risk assessment, investment opportunities, talent availability and phases of execution, etc. So far, more than 50 global cities studied across India, Philippines, and European countries for various business needs.



Showcasing a sample case study which we helped for a multinational information technology client, which has multiple delivery centers across globe for IT services, software product development, business back office operations, etc. Our customer was trying to setup new delivery center in one of the 'next wave' city / emerging city in Philippines to have cost advantage for their IT Infrastructure and business back-office operation.



Overall, HAN DIGTIAL identified 13 cities such as Metro manila, Cebu, Sta. Rosa, Laguna, Davao, Metro Naga, Legazpi, Balanga, Batangas, Iriga, Luzon, Quezon and Calamba. We did extensive market study across all cities and created score card ratings with several business feasibility parameters to advise best location strategy to our client.

As part our comprehensice location study elements, HAN Digital had to address center growth by acquiring quality of talent in the identified city. We helped following study elements as part of location strategy exercise.


Talent Pool Landscape:

- Industry employment preference

- Talent pool sizing

- Graduates talent supply

- C&B benchmarking

- Talent mobility

- Demand & supply job market

- Market maturity & business model

- Market best practices

- Market risk and growth opportunities

- Cost elements of setting new facility




Our senior consultant travelled Philippines for the location study to provide best out top 2 emerging city for the client to set up with 500+ headcount facility in 6months time. We worked with global geo expansion leadership team to provide business strategy and insights such as market growth, market competition, technology investment, talent pool availability, talent mobility, graduate supply, cost elements, quality of life, government taxes and incentives, city maturity and infrastructure, investment opportunities and risk, competitor best practices, maturity model, future road map, etc.



Reach Us:


Get to know more about talent related market trends and insights across 1000+ ITBPM skills, talent consulting solutions, hiring model and talent attraction strategies, talent pool mapping, skill matrix, location strategy, market intelligence, talent trends & insights, diversity & inclusion practices, etc


Write to saran@handigital.com / info@handigital.com to know more