Han RPO Helps Digital Startup Double Headcount In 90 Days

Written by Abhishek on Nov 22, 2017

Problem Statement:

A Digital Marketing Startup was looking for a partner to help double its headcount from 15 employees to 30 employees. During the first one year of founding, this Startup hired through referrals, freelancers and job ads. The non-traditional approaches proved to be unreliable and inconsistent. The Startup did not have a dedicated internal recruitment team. As the business grew and they acquired new clients, they found it challenging to take a more strategic approach in attracting talent.


Han RPO conducted a systematic client analysis and listed down the objectives and priority areas to be addressed. A custom RPO solution was proposed and implemented to help the Startup meet its talent demands. This included an employer pitch to attract passive candidates. A RPO team led by a RPO manager drove a dedicated campaign. The team comprised of recruiters certified in hiring for digital marketing startups. Han RPO advised on a number of factors, including compensation, to ensure that the Startup was strategically positioned to attract talent.

Outcome :

Han RPO was successfully able to help the Startup doubled its headcount in 90 days. As a result, the Startup was able to significantly reduce the cost and time to hire. The Startup was that it was able to retain its client projects with the new team in place. An employer pitch was in place to attract passive candidates.