Employee Value Proposition (EVP)

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The valuable benefits of employee value proposition

As the saying goes – “employees are the greatest asset to any company”, the need for the best talent is always high. The concept of Employee Value Proposition is relatively new to the HR world. If noticed closely the evolving trends in the industry, one would come across the age-old concept of the “Give and Take” policy. In this policy, employees are meant to work to get rewards or recognition.

The employee value proposition model is an extension of this policy. Here, employees are reinforced to give more to the company in order to get recognised.

To enhance the impact of employee value proposition, HR managers have introduced repetitive drills that will reinforce employees to perform exceptionally well on-the-job. These drills are drafted as per management policies and implemented accordingly.

Some of the benefits of employee value proposition (EVP) are as follows:

Productivity and profitability:

EVP enhances productivity and also leads to the generation of revenues. When management focusses attention on employees by offering them more than expected, it generally motivates employees to produce more. EVP entails other secondary factors such as remuneration, perks, benefits and talent mobility, which inadvertently focuses on augmenting employee performance.

Employee Motivation:

As mentioned in the earlier point, employee value proposition ensures to motivate employees by reinforcing them with plenty of in-house opportunities. A well-conceptualised EVP helps employees to recognise their career goals and grow in that direction. Similarly, EVP also enables HR managers to devise activities that benefit employees to the maximum.

Branding of employees:

Highly active employees seek to strive more in terms of their career goals and employee value proposition helps them achieve it. Employees can prove their mettle by performing exceptionally well on their jobs and get recognised for their contribution.

EVP enables employees strike a balance between work and priorities, thereby enabling them to give a set amount of time to perform their jobs and also contribute to the family.

Segregation of employees:

EVP concepts allow HR managers to keeps a close watch on employee behaviour and their work. It allows HR managers to segment employees on the basis of their performance and interest levels.