How Can Start-ups Improve Their Social Media Presence?

Most recruitment agencies find it hard to help start-ups find the best talent. Closures are nearly impossible and this can almost lead to dissatisfaction of clients. At Han Digital, our expert start-up recruiters also face complex issues while pitching start-up job requirements to both experienced and non-experienced candidates.  

One of the shocking responses recorded by Han Digital recruiters was candidates were unwilling to join start-ups because of their poor social media presence. These days’ social media has become the medium of procuring credible information to the potential job seekers. A company that doesn’t sport a profile on websites like LinkedIn at least, loses chances of getting the best talent. Thus, social media has become a really important element in the recruitment world. 

If we take notice, established companies already have trending websites and updated social media profiles, but start-ups, that have just entered the industry, struggle to make a presence due to their inability to crowd source or attract potential talent.  

As talent experts we believe to share some reliable information on the how to improve social media presence. Take a look at these tips: 

Build a website

It is absolutely necessary to build a credible website especially if you are a recent entrant in the industry. Most job-seekers judge start-ups by their website and the content in it. Try building a website with accurate contact details and a valid e-mail id for further correspondence. Also ensure that your website is running at all times because if at all there is a problem with the server, candidates might consider your company as non-credible.  

Content management

Apart from building a website, what goes into it is also very important. Never make an attempt to write invalid content on your own unless you are good in content writing. Poor communication and English on the website can drive away the best talent from approaching your organisation. Instead, hire a freelance content writer who could assist you in building the best content for your website.  

Social media profiles

Once you have a good website, the first thing you must do is to create a group or page on LinkedIn and Facebook because most job-seekers find about companies through these social media websites. Fill in relevant details on ownership, founding year and the number of employees you are currently working with. Also build your profile and encourage your team members to have their own LinkedIn profiles for enhanced social media visibility.  

Posts and articles

One of the striking features of LinkedIn and Facebook is that it allows you to write articles which reach out to millions of profiles searching for similar interests. Ensure to write at least 2 posts per week and publish them on your profile. Initially, the response will be low, but with passing time, visibility also increases. Reach out to people on the forum and be a part of a discussion that most professionals initiate.  

Apart from these common tips, Han Digital talent experts also have unique start-up recruitment tips that will surely help you get the best talent. For more information on our services, please write to us at info@handigital.com