Market Research & Intelligence
The combination of Research and Intelligence evident in our services reflects us as thorough-leaders in the industry. We strive to deliver value to our clients by bringing deep research
|insights and years of experience in driving the stream through intelligence.
Through our Market Research and Intelligence services, we help you to get the most from existing rich market data, and ensure that you select the right strategy for your business. Our knowledge expertise and market insights help our clients see market dynamics specifically through a lens based on their needs. Han Digital advantage rests on a strong information technology platform that encapsulates best practices and tools to aid our clients. Through our unmatched research practices, we are committed to deliver quality and comprehensive Research and Intelligence services to our customers. Our research methodology comprises of primary and secondary research, data analysis, and compilation of detailed reports.
Our primary research activities leverage our market research division supported by the companies own extensive relationships with regional expert networks worldwide. The secondary research activities rely upon the data gathering and analysis to summarize a solution that serves as a benchmark for your recruitment strategy.
SMB surveying across verticals
Our SMB surveying underlies degree 360 analysis of SMB ecosphere. It includes understanding the sales cycle of SMB vertical that encompasses finding the unique factors that influence SMB sales, technology buying decisions, key influencers, and opportunity trends.
Our marketing expert teams help our clients understand the success factors of SMB brands on target markets, trigger an understanding towards consumers' motivations, behaviors and interactions, develop and launch new products and services or reposition existing brands, and maximize the impact of marketing decisions.
They provide an in-depth understanding of the key drivers of consumer choice and of the marketing challenges faced by our clients.
Benchmarking is the process of seeking and applying the best business practices to achieve organizational objectives. Our experts keep an eye on the business transformation dynamics and formulate a metric-focused approach to provide our customers with a road-map for overall improvement.
Our Talent Benchmarking Practice helps our clients to gauge their talent management processes against the best in the industry, allowing them to assess various aspects of their performance.